The 3 Best Market Researchers in Houston

In the bustling metropolis of Houston, businesses thrive on informed decisions backed by insightful data. Whether you’re launching a new product or exploring consumer trends, the expertise of top-notch Market Researchers can be invaluable. This guide highlights the 3 best market researchers in Houston, showcasing professionals who excel in delivering strategic insights and actionable intelligence.

When selecting a market researcher, consider the following services and aspects:

  • Consumer Behavior Analysis
  • Competitor Analysis
  • Market Segmentation
  • Data Collection and Interpretation
  • Survey Design and Administration
  • Focus Groups
  • Product Testing
  • Trend Forecasting
  • Brand Positioning
  • Customized Reports

Understanding these services, along with considering factors like industry experience, client testimonials, and pricing (ranging from a few hundred to several thousand dollars), can guide you to the best choice for your business needs. Dive into our full guide to discover the leaders in market research that Houston has to offer.

3

Number of companies

319

Verified reviews

4,67

Average rating

Sago Houston
(713)3530388

1. Sago Houston

★ ★ ★ ★ ★ 4,3/5
1455 W Loop S #500, 77027.0, Houston
  • Market researcher

Why we chose them

Sago Houston, formerly known as Schlesinger Group, stands out as a premier market research facility, offering a comprehensive suite of qualitative and quantitative research solutions. With a 55-year legacy, Sago connects human insights to business questions, empowering clients to make informed decisions with confidence. Strategically located in Houston’s uptown Galleria area, the company taps into a rich pool of medical specialists and diverse demographics. This location provides access to cutting-edge research hospitals and the largest medical center in the world, making it an ideal choice for businesses seeking in-depth market insights.

Known for its innovative spirit, Sago Houston provides adaptive research solutions tailored to various industries, including healthcare, consumer packaged goods, and financial services. Their high-specification research suites are designed for comfort and flexibility, ensuring optimal engagement during research activities. The facility offers advanced tools such as QualBoard® for digital discussions and QualMeeting® for digital interviews, alongside neuromarketing and trial consulting services. By delivering unparalleled audience access and leveraging state-of-the-art technology, Sago helps clients form deeper customer connections and streamline the process of answering critical business questions.

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J Turner Research
(281)5584840

2. J Turner Research

★ ★ ★ ★ ★ 4,9/5
14811 St Marys Ln, 77079.0, Houston
  • Market researcher

Why we chose them

J Turner Research stands out as a leader in market research, specifically tailored for the multifamily housing sector. Their innovative ORA® (Online Reputation Assessment) platform is a game-changer in managing and enhancing online reputations. By collecting and analyzing online ratings from various review sites and Internet Listing Services (ILSs), the company assigns a monthly ORA® score on a 0-100 scale. This score aids apartment communities in benchmarking their performance and strategizing improvements. With comprehensive services including surveys, review management, social media management, and business listing management, J Turner Research offers a one-stop solution for multifamily organizations to elevate their resident experience and reputation.

The company’s dedication to enhancing resident satisfaction is evident through their personalized solutions and dedicated support team. Clients benefit from data-driven insights, enabling them to make informed decisions and improve retention rates. Notable features like the ORA® Power Ranking provide industry-wide recognition and benchmarking opportunities, further highlighting the company’s influence. By partnering with industry leaders and offering tools like the ORA® Monitoring tool, J Turner Research empowers clients to master their online reputation strategy, making them a trusted choice for our company directory.

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Mri Software
(800)3218770

3. Mri Software

★ ★ ★ ★ ★ 4,8/5
2550 Gray Falls Dr #450, 77077.0, Houston
  • Market researcher
  • Information services
  • Software company

Why we chose them

MRI Software stands out as a leader in the real estate technology sector, offering innovative solutions for real estate visionaries. Specializing in market research, information services, and software, the company empowers property professionals across residential, commercial, and public sectors. Their comprehensive suite, including MRI Living™ and MRI @Work™, provides integrated digital services for multifamily, affordable housing, and commercial property management. By simplifying complex operations and enhancing tenant engagement, MRI Software enables clients to optimize performance and navigate the future of real estate with confidence.

With a robust global presence, MRI Software supports over 45,000 clients across 170+ countries, managing 20.1 million units and 4.2 million leases. The company’s AI-first proptech platform, MRI Agora, delivers strategic insights and unified data to help businesses thrive. Their extensive partner ecosystem, featuring over 300 partners, offers flexible and customizable solutions tailored to client needs. By focusing on innovation and collaboration, MRI Software continues to revolutionize the real estate industry, driving efficiency and success for property managers and investors worldwide.

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FAQs

What services do market researchers in Houston typically offer?

Market researchers in Houston offer a variety of services including consumer behavior analysis, competitor analysis, market segmentation, data collection and interpretation, survey design and administration, focus groups, product testing, trend forecasting, brand positioning, and customized reports.

How much do market research services cost in Houston?

The cost of market research services in Houston can vary widely. Typically, prices range from €500 to €5,000 depending on the complexity and scope of the project.

How long does a market research project usually take in Houston?

The timeline for a market research project in Houston can vary based on the scope and objectives. Generally, projects can take anywhere from a few weeks to several months.

What should I consider when choosing a market researcher in Houston?

Consider factors such as the researcher's industry experience, client testimonials, the range of services offered, pricing, and their ability to provide strategic insights tailored to your business needs.

How can consumer behavior analysis help my business?

Consumer behavior analysis helps you understand the purchasing habits and preferences of your target audience, enabling you to tailor your marketing strategies and product offerings to better meet consumer needs.

What is the importance of competitor analysis in market research?

Competitor analysis provides insights into your competitors' strengths and weaknesses, helping you identify opportunities for differentiation and competitive advantage.

Why is market segmentation crucial for my business?

Market segmentation divides a broad target market into subsets of consumers with common needs or characteristics, allowing for more targeted and effective marketing strategies.

What role do focus groups play in market research?

Focus groups gather qualitative insights from a select group of consumers to understand their perceptions, opinions, and attitudes toward a product or service, informing product development and marketing strategies.

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